Mailer Construction

The prior application, of which the present is a continuation-in-part, relates to an envelope, mailer, multi-page document or other type of printed matter and, in particular, to such a formed paper or other sheet material which construction includes as parts thereof a collapsible container or receptacle which may be opened by the recipient and used in the appropriate manner, as well as an information or message-imparting section.

A typical letter, mailer, magazine, flyer, or card, while indicating to the recipient the concerns, thoughts and interests of the sender, is a device of limited practicality. Soon after receipt by the recipient the construction is often discarded, its message and contents having been duly received and noted by the person to whom it was sent.

In addition, promotional and informational material mailed or offered in the form of printed matter needs to have an element of attractiveness or novelty to grasp the recipient's attention so that the material being presented or offered for the recipient's consideration will be noticed. A utilitarian object, which may be retained and utilized by the recipient for a period of time after receipt, can serve this function and can be further adorned with appropriate indicia to further promote the services or products of the sender.

In the '361 application, a series of mailers including integral receptacles were disclosed. The receptacles were removable from the mailers, to be used in a utilitarian sense to extend the useful life of the construction. The receptacles may be adorned with informational promotional indicia.

In particular, the '361 application disclosed mailer constructions in which the receptacle also functions as an envelope or cover, either for enclosed items or bound printed items such as catalogs or magazines. The present invention represents further improvements of these embodiments.

Accordingly, an object of the present invention to provide an improved mailer having an integral receptacle which extends the useful life of the construction wherein improved means for sealing the construction in the delivery configuration are provided.

A further object of the present invention is to provide an improved mailer whereby the sealing means may be manufactured and included at a lower cost and with greater efficiency than other sealing means.

Yet a further object of the present invention is to provide such an improved mailer for a multipage bound item, such as a catalog, or other item too large to be placed completely within a folded bag envelope, whereby the item may be easily removed from the mailer upon receipt.

In accordance with the above and other objects the present invention takes the form of a receptacle constructed of a sheet material and which may be folded into a configuration whereby materials may be transported within the folded receptacle. Upon receipt the materials can be removed from the folded receptacle, which is then unfolded and utilized in a conventional manner.

For sheet-type materials, the receptacle is folded into an envelope configuration, and is provided with means to retain it in the folded configuration. Material may be placed within the receptacle prior to folding. Means may be provided to facilitate the opening of the receptacle envelope upon receipt.

For larger items, such as catalogs, the receptacle is folded about the catalog, and serves both as a mailer and as a protective cover. The receptacle includes means for securing the ends of the wrapped receptacle together, and may also include means for securing the wrapped receptacle to the enclosed item. Means are further provided for facilitating opening of the receptacle and removal of the item.

A complete understanding of the present invention, as well as further objects and features thereof, can be obtained by reference to the following description of preferred, but nonetheless illustrative embodiments of the present invention when taken in conjunction with the annexed drawings, wherein:

FIG. 1 is a perspective view of a first embodiment showing an envelope construction in which a portion of the receptacle defines an outer surface of the envelope, detailing the improved sealing means;

FIG. 2 is a sectional view taken along line 2--2 of FIG. 1;

FIG. 3 is a perspective view of the invention showing the receptacle in the open position;

FIG. 4 is a plan view of a second embodiment of the present invention shown in a flat configuration;

FIG. 5 is a perspective view of the second embodiment in the fully folded and sealed configuration;

FIG. 6 is a partial sectional view of the embodiment taken along line 6--6 of FIG. 5, further detailing the sealing means of the embodiment;

FIG. 7 is a perspective view of a third configuration of the invention used for multi-page bound item, such as a catalog;

FIG. 8 is a partial sectional view of the embodiment taken along line 8--8 of FIG. 7 detailing the means by which the mailer is sealed;

FIG. 9 is a perpective view of the catalog after the mailer is removed; and

FIG. 10 is a plan view of the embodiment in the pre-folded configuration.

Referring initially to FIGS. 1 through 3, the first embodiment of the invention takes the general form of a combination envelope and receptacle. The envelope/receptacle is manufactured of an appropriate sheet material, such as paper or cardboard product.

Envelope/receptacle 10 includes a generally flat base 12 and upstanding sides 14, which are provided with appropriate fold lines 16 to allow the container to be collapsed to the essentially planar folded state. Handles 18 may be provided in the form of a die cut portion, or may be constructed of a heavy gauge paper which may be folded inwardly when the receptacle is in the collapsed position.

If formed with a fully die cut portion 18 the resulting opening may be utilized as a window for observation of a portion of material inserted into the receptacle prior to folding. With proper orientation of fold lines 16 the portion of the bag having the window can lie on an outer surface of the construction to permit the information, such as mailing data, to be observed, thus eliminating the need for additional mailing indicia.

Located upon the exterior of receptacle base 12 are adhesive patches 22. The patches 22 may be in the form a sections of dual-side adhesive tape, with the exposed surface 24 being protected by a removable wax or plastic coated release sheet 20.

The receptacle is dimensioned such that it is foldable from the configuration of FIG. 3 to the mailing configuration of FIG. 1, such that patches 22 can contact an upper portion of the construction as shown in FIG. 1, the open top of the receptacle can be folded over to further secure the contents within the receptacle. When the release sheets are removed, the patches may be affixed to the upper receptacle surface, thus retaining the construction in the folded, mailable condition. Outer surface 26 is utilized as the address panel, while the inwardly-folded surfaces may be used for correspondence. In addition, the receptacle may be used to carry additional sheets bearing other written or print material, which may be folded along with the receptacle.

An alternative embodiment of the invention is depicted in FIGS. 4-6. In that embodiment an adhesive tab 28 is located along an edge 30 of the construction. The fold lines 16 are located such that, when the folded configuration, the upper portion 40 of tab 28 is aligned with an opposed portion 32 of the construction. The adhesive surface 34 of the tab is protected prior to attachment by removable release sheet 20.

Tab 28 may be provided with an embedded tear string 36, which is aligned with the edge 30 of the construction. Tear string 36 is arranged such that its removal after sealing severs the tab, thus allowing the construction to be reopened and unfolded. The precise method of construction of such string is a matter of choice and is well known in the art. Tab 28 itself may be in the form of an adhesive strip, the lower portion 38 of which is affixed to upper receptacle edge 30, while the upper, free portion 40 of the tab is provided with the release paper 20. The two portions 38, 40 may be divided by the tear string 36, which thus also provides a means for alignment of the tab strip along the edge 30. The fold lines 16 may be provided to permit receptacle portion 32 to abut tab portion 40, or, as an alternative, to abut with receptacle edge 30, such that tab portion 40 can be folded over receptacle portion 32.

Referring next to FIGS. 7 through 10, the present invention may also be utilized as a protective cover and mailer for items too large to be inserted into the folded bag, such as a catalog or magazine. As seen in FIGS. 7 and 8, flattened receptacle 10 is wrapped around the item, such as catalog 44 having sides 46 and 48, bound spine 50, and exposed page edges 52, such that it encircles the sides 46 and 48 as well as edges 52. The width of the bag W (FIG. 10) is such that it at least covers the height h of the catalog, (FIG. 9), while the height H of the flattened bag is such that it fully surrounds the two sides 46 and 48 as well as edge 52 of the catalog.

Affixed to bag edge 54 is adhesive tab 56, which extends across the width of the bag. Tab 56 is dimensioned to extend across catalog spine 50 and be attachable to opposed edge 58 of the folded receptacle. As detailed in FIG. 10, tab 56 may be provided with adhesive portions 60, 62 and 64 on its inner surface to secure the bag about the enclosed item. The inward edges of portions 60 and 64 are defined by the location of imbedded tear strings 66 and 68, which allow disengagement of the bag 10 from the enclosed catalog 44. Central adhesive portion 62 is dimensioned and located to secure tab 56 and attached receptacle 10 to catalog spine 50 such that the catalog is retained within the folded receptacle during transit. Depending upon the specific means of assembly utilized, adhesive portions 62 and 64 may be provided with release paper covers (not shown) to protect the adhesive portions prior to insertion of the catalog into the folded receptacle and sealing thereof.

Upon wrapping of the receptacle about the catalog and the sealing thereof by means of tab 56, an appropriate mailing label 70 may be applied to an outer surface of the resulting construction. Upon receipt tear strings 66 and 68 are removed, severing tab 56 along their lengths and allowing catalog 44 to be removed. The portion of tab 56 located between tear strings 66 and 68 remain affixed to catalog spine 50. If such remaining portion is considered to be unacceptable an appropriate adhesive may be chosen for adhesive section 62 which would allow the tab section to be removed from the spine. Receptacle 10, which has protected the catalog during the transit process, may then be opened and utilized in a conventional manner. In addition, additional promotional material may have been placed within the receptacle. Such material may also be removed upon receipt.

The constructions of the present embodiments, utilizing integral patches or tabs which need not be folded, allows economies of manufacture. In addition, in the case of the patches, the location of the patches may be varied as required by the dimensions of the construction to accomplish the sealing feature.

It is to be recognized that numerous modifications and adaptations of the invention may be utilized without departing from the spirit of the invention. The scope of the invention therefore, is to be measured by the annexed claims.