US 2007/0152850 A1Application
Real time navigation and advertising platform for public transportation
Publication Date:2007-07-05
•18 Claims
•2 Drawing Sheets
Abstract
Invention is provided for navigation and orientation for all types of passengers traveling in public transportation. Segmentation methods for digital advertising based on location and number of passengers. Method for delivering audio and visual advertisements in real time into public transportation vehicles. Method for delivering public transportation positioning information, including arrival times, remaining times, past and future stops, stop numbers, current position, street and neighborhood names, waypoints, connections with other public transportation means, and news headlines. Method for embedding advertisements in any form, including banners, skins, pop-ups, video, audio, text and animation, in information screens inside public transportation.
Metadata
Inventors
- Pini Pechenick
- Tomer Morad
- Tomer Chen
Application Information
Application Number:US 11/163,671
Filing Date:2005-10-26
Priority Date:2005-10-26
Classifications
IPC:
G08G1/123
Patent Drawings (2 sheets)
Description
Field of the Invention
[0001] This invention relates generally to GPS usage in public transportation in order to enrich passengers' experience and make traveling and navigating more convenient. More particularly, the present invention relates to supplying relevant information regarding the current and connecting rides or flights in public transportation, as well as advertising, commercial and non-commercial information.
Background of the Invention
[0002] This invention relates to supplying relevant position-based information to passengers who use public transportation vehicles. This information includes the current location; estimated arrival times of the current vehicle; traffic jam information; estimated arrival times of connecting vehicles; news broadcasts; position and non-position based commercials; and interactive and non-interactive content. In addition, an architecture based on this invention will include a position-based panic button.
[0003] Passengers will receive this information by various means, including video/audio displays inside public transportation vehicles, internet, wireless communication to personal mobile devices, and an information stand.
[0004] The advertising information provided will be position based on real-time GPS information. Advertisers will thus have more accurate segmentation abilities.
Brief Description of the Drawings
[0005] FIG. 1 . illustrates a possible system architecture of the invention.
Detailed Description of the Invention
[0006] FIG. 1 . illustrates components of an exemplary public transportation information system. Each public transportation vehicle is equipped with a global positioning system, a processing server, a wireless modem and optionally an information stand and a video camera. Global positioning information is passed from the GPS to the vehicle server for processing. The information is also transmitted via the wireless modem to a central server.
[0007] The central server receives the positioning information from all the public transportation vehicles. This information is used to calculate the estimated arrival times of each vehicle to its upcoming stops. The calculation may take into account recent measured travel durations and traffic information from an external or internal source. This information is in turn sent back to the servers in the public transportation vehicles.
[0008] Upon receiving the estimated arrival times, the vehicle servers provide this information to the passengers. The information may be displayed on screens, heard, or transmitted to wireless personal mobile devices. In case of a communication problem, the servers inside the vehicles will have the ability to estimate the arrival times, based on partial information.
[0009] The information displayed on the vehicle screens will include past and upcoming stops; maps; the estimated arrival times of the upcoming stops; all possible connections in the upcoming stops and their arrival times; remaining times; news broadcasts; commercial information; non-commercial information; and weather forecasts. All information will be position based, including the commercial information. The displayed information will be multi-lingual.
[0010] The information heard inside the vehicles will include the upcoming stops and their arrival times, commercial and non-commercial information, and urgent news broadcasts.
[0011] The information transmitted to wireless personal mobile devices will include the upcoming stops; their arrival and remaining times; personal alerts based on positioning information; and commercial and non-commercial information.
[0012] Advertisements will be stored on the vehicle servers and will be updated on a regular basis from the central server. Additionally, advertisements may be streamed in real-time from the central server.
[0013] Image information may be transmitted from the vehicles to the central server for statistic gathering, security, or any other purpose.
[0014] The panic button will be used by the authorized personnel in case of emergency. Using the positioning information, the urgent situation and its location could be later reported to the relevant authorities.
[0015] The vehicle can include an interactive information stand, in which all the above mentioned information will be displayed. In addition, the passengers will be able to purchase various products and gain easier access to relevant information.
[0016] The positioning information from the central server will be transferred to electronic stationary billboards located on buildings or anywhere outside the public transportation vehicles, in order to display advertisements segmented for the passing vehicles or people. Additionally, external billboards located on the vehicles will be able to display advertisements segmented to specific locations.
[0017] Software and firmware updates to the vehicle server will be performed remotely from the central server, or by locally using removable media.
[0018] Passengers will be able to communicate with the central server and the vehicle servers by wireless short range protocols, as well as long range wireless and cellular protocols. A cellular message gateway will enable two-way communications between the passengers and the central and vehicle servers.
[0019] The information mentioned above will be available through an internet gateway. Passengers will be able to check estimated arrival times even before boarding the public transportation vehicles.
Summary
[0020] It is an object of the invention to supply all needed information regarding rides/flights arrival times, possible connections with other means of transportation, current course, future and past stops, traffic information, alternatives, course related orientation and other related information. The needed information will be provided using hardware and software which are located inside and outside the public transportation vehicles.
[0021] Another object of the invention is to open a new medium for potential advertisers who want to reach specific audiences. By using innovative and advanced methods of segmentation which include the usage of real time information and updated statistics, advertisers can acquire real time results and gain maximum return for their investments.
[0022] Relevant advertisement and commercial information will be displayed in public transportation vehicles according to different segmentations that were made. In addition, interactive information (commercial and non-commercial) will be displayed and used by passengers through any kind of wireless protocol (SMS, MMS, Bluetooth, WiFi etc.). This interactive information can then be used by passengers outside the perimeter of the public transportation vehicles.
[0023] The invention has been described with reference to particular embodiments. However, it will be readily apparent to those skilled in the art that it is possible to embody the invention in specific forms other than those of the preferred embodiments described above. This may be done without departing from the spirit of the invention.
[0024] Thus, the preferred embodiment is merely illustrative and should not be considered restrictive in any way. The scope of the invention is given by the appended claims, rather than the preceding description, and all variations and equivalents which fall within the range of the claims are intended to be embraced therein.
Claims
What is claimed is:
1. Invention is provided for navigation and orientation for all types of passengers traveling in public transportation.
2. The method of claim 1, comprising all kind of advertising, commercial and non-commercial means, and all within public transportation.
3. The method of claim 1, comprising delivery of public transportation positioning information, including arrival times, remaining times, past and future stops, stop numbers, current position, street and neighborhood names, waypoints, connections with other public transportation means, and news headlines to passengers.
5. The method of claim 4, comprising of a wireless link between the public transportation vehicles and centralized servers.
6. The method of claim 5, comprising of hardware and software that calculates and determines the location of each transport vehicle.
7. The method of claim 6, comprising of software that calculates and determines the location of each transport vehicle based on the global positioning information.
8. The method of claim 7, comprising of software that calculates and determines public transportation vehicle expected stop arrival and remaining times, based on global positioning information and statistics of previous journey durations.
9. The method of claim 8, comprising of providing real time information regarding traffic loads and traffic jams.
10. The method of claim 9, comprising of providing alternative route by public transportation based on real time global positioning information and statistics of previous journey durations.
11. The method of claims 4, 10, comprising of a delivery platform for the information in claim 4 to any mobile device the passenger by means of SMS, MMS, WiFi, Internet, Bluetooth or any wireless protocol.
12. The method of claim 2, comprising of hardware and software which determines the number of passengers in each public transportation vehicle in any desired time.
13. The method of claim 12, comprising of hardware and software which delivers and presents in real time and non real time advertisements in public transportation vehicles.
15. The method of claim 14, comprising of a supply and demand software which determines the costs of advertising in real time, according to the numbers of passengers who are present on the public transportation vehicles in a specific time.
16. The method of claim 15, comprising of software to which budgets of advertisers are entered, and with it advertisers can decide when and where their advertisements are shown.
17. The method of claims 2, comprising of a delivery platform for the advertising and commercial information to any mobile device the passenger by means of SMS, MMS, WiFi, Internet, Bluetooth or any wireless protocol.
18. The method of claim 15, comprising of specials offers, deals, commercials news, discounts, digital raffles and any interactive commercial and non-commercial information.