Availability based value creation method and system

[0001] Under provisions of 35 U.S.C. 120, the Applicants claim the benefit of U.S. non-provisional application Ser. No. 09/961,419, filed Sep. 25, 2001, which is hereby expressly incorporated herein by reference.

[0002] A. Field of the Invention

[0003] This invention relates to business methods and, more particularly, to an apparatus and methods for dynamically pricing products or services using one or more of the following: (i) information obtained in real-time; (ii) recently obtained information stored in cache; and (iii) information obtained through a batch process, based on multiple factors, which may include the current availability of the sought-after product or service, the current pricing of same or similar products or services offered by competitors, and/or the revenue goals of all suppliers.

[0004] B. Description of the Related Art

[0005] The Internet has been hailed the marketplace of the future, a result of its accessibility and usability. A computer equipped with a communication mechanism such as a modem and telephone connection is nearly all that is necessary to gain access to the Internet. A program called a browser, such as the Netscape Navigator from Netscape Corporation, makes it a simple task to traverse the vast network of information available on the Internet and, specifically, its subpart known as the World Wide Web.

[0006] The architecture of the Web follows a conventional client-server model. The terms client and server are used to refer to a computer's general role as a requester of data (the client) or provider of data (the server). Under the Web environment, Web browsers reside in clients and specially formatted Web documents reside on Internet (Web) servers. Web clients and Web servers communicate using a conventional protocol called HyperText Transfer Protocol (HTTP).

[0007] In operation, a browser opens a connection to a server and initiates a request for a document. The server delivers the requested document, typically in the form coded in a standard such as the HyperText Markup Language (HTML) format. After the document is delivered, the connection is closed. The browser displays the document or performs a function designated by the document.

[0008] Every day, more people gain access to the Web, and every day, more of them are shopping online. Online shopping provides a level of convenience they want, need and will soon demand. Electronic commerce or e-commerce is the term often used to refer, at least in part, to online shopping on the Web. E-commerce is a unique opportunity for businesses of any size. E-commerce can expand a company's marketplace and consequently, its customer database. By simply providing a Web server having information on the company's product offerings and a customer database, and linking the Web server to the Web, the company can track visits, sales, buying trends and product preferences all at the customer level. The company can then present its customers with products they are most likely to buy on an individual basis. For this reason alone most marketing professionals consider the Web to be one of the best direct marketing tools.

[0009] But the number of retailers with online stores is growing exponentially every year, making it increasingly difficult for online shoppers to navigate the Web to locate particular products at the best prices. This challenge for consumers also introduces a problem for merchants in designing campaigns to attract consumers to the merchants' Web sites and away from their competitors' sites.

[0010] Many Web sites provide consumers with access to goods and services of multiple suppliers. Suppliers set the prices and when consumers seek price information on products and services, the set prices are provided. One problem with this approach is that it prevents competitors (suppliers) for the consumer's business from addressing a price differential between their competitive products or services immediately and before the Web site provides a response to the consumer with each supplier's price. It is entirely possible that the supplier with the higher set price may have available products that may satisfy the consumer's need and is willing to reduce the set price to a more competitive price, but the competitor is not able to do so in a real-time fashion using conventional technology.

[0011] Even though suppliers may be able to research their competitor's prices and then reprice their products, the subsequent repricing action by the supplier is accomplished after a manual review (by a sales or pricing analyst). Suppliers can use the proposed technology to dynamically reset their prices in an automated manner, considering both competitive prices and a set of repricing rules or parameters, in a real-time (or near real-time) basis. These parameters may include the current availability of the sought-after product or service, current pricing of the same or similar products or services offered by competitors, revenue goals of the suppliers, and/or the customer's buying history and/or product preferences.

[0012] There is therefore a need for a system that provides suppliers with the ability to compete more effectively in delivering products and services to consumers at competitive prices.

[0013] Methods, systems, and articles of manufacture consistent with the present invention overcome the shortcomings of existing systems by dynamically pricing products or services using information obtained in real-time and/or recently obtained information stored in cache and/or information obtained through a batch process, based on multiple factors including current availability of the sought-after product or service, current pricing of the same or similar products or services offered by competitors, and/or revenue goals of all suppliers. In this application, a supplier may be any product or service provider comprising an airline, an intermediary entity that resells products or services, or any travel fulfillment entity.

[0014] An example of one embodiment of the present invention might be an airline whose current airfare, which is returned to the fare search engine for a given market pair (e.g., Washington to London), is either overpriced and/or unavailable; hence it is determined to be uncompetitive with other airlines for the same market pair. When a consumer seeks to book an itinerary for this market pair, conventional systems respond with information on all airlines with available seats on aircraft serving the market pair, including both the competitive and uncompetitive prices. The airline whose current published fare (or a special offering not normally available from the airline (an unpublished fare)) is provided to the fare search engine is uncompetitive, and therefore likely not to be chosen by a buyer may process the opportunity via a method consistent with the present invention to determine whether a more competitive airfare can be offered. In other words, an uncompetitive supplier may have the inventory to fulfill a request but too high a price to compete effectively. Conversely, a supplier's fare availability may be much lower priced than any of its competitors for the same request, which creates an opportunity for an on-line fare increase (while still being competitive). Methods consistent with the present invention enable the uncompetitive supplier to consider and/or respond to this price differential before the potential buyer is provided with airfares for other suppliers in the example.

[0015] Using either pre-calculated (or estimated) bid prices for each potential leg of a journey, the new method determines whether to make seats available at a price deemed to be competitive. The price need not be less than others being offered but rather must provide competitive value to the buyer (a higher price might be considered competitive if it involved non-stop flights versus connecting flights, offered frequent flyer miles on the buyer's preferred airline, and the like). In economic terms, the bid price represents the airline's indifference point, i.e., a higher price generates economic surplus while a lower price implies an opportunity cost exceeding the value of the sale being considered. The bid price is used to establish a minimum value below which dynamically created fares would not be set. For non-airline applications, the bid price would simply represent a minimum price below which the supplier refuses to sell (regardless of the competitive circumstances).

[0016] If this method determines that seats can be made available at a competitive price, the price is dynamically created and attached to the product or service being shopped (an air itinerary, a hotel rate, a vacation package, etc.). This evaluation and re-pricing process takes place before responding to the buyer with information on all suppliers with available products or services responsive to a request.

[0017] In another example of an embodiment of the present invention a network node, a method, and a computer-readable medium may be provided to supply the pricing information. The network node may be operated by a product or service provider comprising an airline, an intermediary entity that resells products or services, or any travel fulfillment entity. The network node, which may execute the method stored in a computer-readable medium, may comprise a host fare pricing computer that receives pricing information and pricing command information and selects at least one item fare option that satisfies the pricing command information; and a dynamic pricing rules engine that receives the at least one item and applies selection rules to the at least one item to determine if the at least one item is selectable for re-pricing. If the at least one item is selectable, the at least one item is re-priced to reflect a more competitive position with respect to prices associated with other items.

[0018] The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate an implementation of the invention and, together with the description, serve to explain the advantages and principles of the invention. In the drawings,

[0019] FIG. 1 is a pictorial diagram of a computer network in which systems consistent with the present invention may be implemented;

[0020] FIG. 2 shows a computer network containing a client system and a server system; and

[0021] FIG. 3 illustrates the retrieval of remote images and text and their integration in a document.

[0022] FIG. 4 illustrates a computer system used to implement the various re-pricing schemes in accordance with the present invention.

[0023] FIG. 5 illustrates a data entry screen for entering a login identifier and password in accordance with the present invention.

[0024] FIG. 6 illustrates a new business rule creation screen in accordance with the present invention.

[0025] FIG. 7 illustrates a pricing rule data entry screen in accordance with the present invention.

[0026] FIG. 8 illustrates a target criteria selection screen in accordance with the present invention.

[0027] FIG. 9 illustrates an agency identification data entry screen in accordance with the present invention.

[0028] FIG. 10 illustrates an origin/destination data entry screen in accordance with the present invention.

[0029] FIG. 11 illustrates a discount rate data entry screen in accordance with the present invention.

[0030] FIG. 12 illustrates a recap data screen in accordance with the present invention.

[0031] FIGS. 13A and 13B are flow charts illustrating the stages to provide one or more marked up fare options.

[0032] Reference will now be made in detail to an implementation consistent with the present invention as illustrated in the accompanying drawings. Wherever possible, the same reference numbers will be used throughout the drawings and the following description to refer to the same or like parts.

[0033] Operational Description

[0034] Methods and systems consistent with the present invention enable dynamic pricing of goods or services, such as travel products using existing travel reservation systems and Internet travel distribution channels. Such methods and systems build upon price search tools and processes already in use by the prevailing-existing travel reservation systems and Internet travel distribution channels in a unique way. At the core of this approach is the idea that, before final results of a search for product or service price information are presented to a consumer, the results of the search are reviewed with the intent of modifying the offerings. This is termed the search and refine approach because it offers the suppliers an opportunity to dynamically change their prices on the basis of their competitors' current and/or recently offered prices and availability. For example, suppliers set rules that are used to reprice products and services that are not deemed competitive before any price information is returned to the consumer. For the purposes of this description, a supplier may be any product or service provider comprising an airline, an intermediary entity that resells product or services, or any travel fulfillment entity.

[0035] Although the concepts of the embodiments of the invention are explained below in connection with travel products and services, they are obviously not limited to such products and services. The general approach should be extensible to almost anything that can be bought on-line (computer hardware and software, CDs, automobiles, insurance, mortgages, retail goods, etc.) using a search process involving competitive offerings, such as any electronic commerce method.

[0036] Today's processes work as follows. Reservation systems and Internet fare search engines use specialized techniques to review fare offerings, both published and unpublished (specially offered fares not normally available), across a number of different vendors (e.g. airlines, car rental companies, hotels, and the like) and return these results to the buyer in some ranked ordering (based on what attributes the customer has requested, e.g., lowest price ones first). So each travel vendor's systems lets the fare search engines know which of their fares are available for the dates and itinerary being considered, and the fare search engines sort through all the alternatives and select the best ones. The objective of traditional fare search processing is to find the best fare offers available in the marketplace.

[0037] One feature of systems and methods consistent with the present invention is that, before returning the results of the fare search process to the customer, they allow for automated processes acting on behalf of travel vendors to preview the results on a real-time basis and potentially change a fare pricing decision. For example, if Airline A has a fare offering that is overpriced (or underpriced) with that available on Airline B, methods and systems consistent with the present invention allow Airline A to change its original decision and set a new price for that request. Business rules specified by each supplier determine whether their offerings are deemed competitive (or not).

[0038] It can be appreciated that business rules used to modify the fare may be executed on a rules processing engine that may be located on the supplier's computer system or, if the supplier is an intermediary, on the product or service provider's computer system. In the case where the rules processing engine resides on the product or service provider's computer system, the customer submits a request to the supplier. The supplier, in turn, submits the customer's request to the product or service provider, which processes the request based on the predetermined business rules and returns a response to the supplier, to be presented to the customer.

[0039] The new approach involves additional steps above and beyond what is performed in traditional fare search processing, in that it is a multi-step, iterative process of first getting the results and subsequently creating new fares (or modifying the availability of existing fare products). This approach is referred to as search and refine to denote the iterative nature.

[0040] Two separate methods for changing the fares that the travel vendor returned in the original search are: 1) repricing the existing fare products based on the supplier's business rules, and 2) dynamically changing the availability of existing fare products.

[0041] The most common conditions that can result in a fare not being able to be sold are known as fare restrictions. A common airline example would be the 14-day advance purchase fare of $500.00. Beginning 13 days before departure, a ticket can no longer be purchased at this fare even though there are still plenty of seats on the flight that you can purchase for $1,000.00. These advance purchase fare restrictions create a general incentive for customers to book their flights well prior to departure. Other common restrictions are Saturday night stay requirements, which encourage passengers to travel during the traditionally low demand weekend periods. Because of fare restrictions, discount fare sales will not generally be allowed in situations where the fare restrictions are violated (irrespective of expected demand). Even if the airline anticipates that a particular future flight departure will have many empty seats, a traveler will not be able to purchase the $500 discount fare when she is booking within 14 days of departure. This imbalance between the expected demand and the allowable fare sales during certain times and/or dates creates marketing opportunities to address the inefficiency. The second pricing method associated with the present invention (changing the availability of existing fare products) helps to address this type of imbalance by allowing airlines to improve their likelihood of winning sales when their existing fare products are uncompetitive. Airlines are able to waive or circumvent their restrictions and make their existing fare products available at the lower discount fare.

[0042] Another method that airlines use for managing discount sales is known as availability control (either traditional numeric availability or more modern bid-price control). The bid price is defined as the opportunity cost of having an unfilled seat at departure. Bid prices are one form of availability control that airlines use to limit sales for lower-valued fare types. For example, airlines often stop selling discounted seats for a particular flight long before the flight is full. In essence the airline is betting, based on everything it knows (e.g., forecasts for this particular origin and destination (O&D), forecast variability, leg/cabin availability, etc.), that it will be able to sell the seat for later-booking, higher-valued travelers. Bid prices increase as higher valued demand increases, and these increases reflect the scarcity of the available resource (i.e., seats on the flight and date that everyone else is trying to book). The opportunity cost (bid price) of selling a seat at a discounted price is near zero only if demand is low and that seat would otherwise certainly be empty at departure.

[0043] As the seats are sold in the days leading up to departure, however, the probability often increases that selling a discounted seat will require turning away a passenger at a higher fare. In the simplest terms, the opportunity cost of selling a discounted seat is defined as

[0044] where p is the probability the seat will be sold to a buyer at the higher fare before the flight departs, and c is the contribution that would be earned at that higher fare. If the probability was high (75%, for example) the opportunity cost would be 0.75$1,000 ($750.00).

[0045] Systems and methods consistent with the present invention identify the seat that will probably go unsold by departure if a discount is not offered at the moment potential buyers are attempting to view their options. This identification is done via bid prices provided by the airline systems; alternatively, bid prices can also be estimated from traditional numeric availability displays. For example, if forecasted demand is low and the probability of an unsold seat being bought at the available fare of $1,000 is only 2%, the bid price would be about $20 (0.02$1,000). Selling these seats for $100.00 might be an attractive proposition for the supplier (vs. getting an expected value of $20.00 only). Alternatively, it might be advantageous for the supplier to get even $50.00 for the flight if the buyer would also use some frequent flyer miles. Furthermore, a computerized reservation service such as the one run by Sabre, Inc. or a travel agency might identify a buyer at $300.00; in such a case, the airline may be satisfied to get the $100.00 while Sabre and whoever it might need to share revenue with pockets the extra $200.00.

[0046] This could obviously apply to other travel and non-travel products as well; anywhere the possibility exists of excess capacity that could be sold via price actions.

[0047] Modified price information may be displayed in a manner to indicate to the consumer the modified pricing of certain suppliers. For example, the original search results may be reordered to include the new on-line offerings, and all this processing is done behind the scenes before the results are actually presented back to the customer. Alternatively, new fares may be displayed as special offers (probably showing up in the corner of the screen) to supplement the traditional display. Also, to help address concerns by the airlines that the new fares may dilute the value of inventory (i.e., take business away from their existing fares), the special offers may be displayed in a generic (i.e., unbranded) manner. For example, the carrier and flight number would not be revealed, flight times would be rounded to the nearest 15 minutes, and the product would be sold as an on-line special offer for instant purchase (without including the carrier's brand name). Also, by allowing a carrier to potentially recapture a sale that would otherwise have been lost to a competitor, the present invention is better characterized as share-shifting rather than dilutionary. In other words, the airline has recaptured a sale that would have been lost rather than diluting the value of its current inventory.

[0048] This general approach could be extended to most areas of the travel industry (including airlines, hotels, rental cars, tour packages, and charter services). It is also possible to extend the same search and refine to any pricing search process, whereby a competitive fare search is conducted, and fares are subsequently modified based on the results of that search.

[0049] Furthermore, consistent with the present invention, initial or revised fares could consist of both cash and non-cash elements (e.g., a mix of cash payment plus frequent traveler points or special redemption offers) to attract consumers. For example, a consumer may be offered a price for a product that reflects the consumer's status as a member of a frequent traveler program and may include money and/or frequent traveler points.

[0050] The following examples help to explain the principles of the present invention using a round-trip Baltimore (BWI)San Diego (SAN) shopping scenario. In the following examples, two entries associated with a price, such as itinerary 1in Example 1, represent a two flight itinerary; whereas, four entries associated with prices, such as itinerary 4Example 1, represent a four flight itinerary. In the two flight itinerary, the first entry is the departure flight information and the second entry is the return flight information. In the four flight itinerary, the first and second entries are the departure-leg flight information and the third and fourth entries are the return-leg flight information. The entries in the flight itineraries of the following examples represent the following.

[0051] Below is a set of itineraries (search results) returned using the traditional methods of accessing and displaying buyer options:

	Itinerary 1
	UA 467 V 21SEP BWI SAN 725A 1133A
	UA 1618 V 24SEP SAN BWI 825A 600P
	$ 414.00
	Itinerary 2
	WN 97 H 21SEP BWI SAN 455P 830P
	WN 96 H 24SEP SAN BWI 815A 515P
	$ 414.00
	Itinerary 3
	HP 2193 W 21SEP BWI SAN 816A 1230P
	HP 2241 W 24SEP SAN BWI 151P 1133P
	$ 585.50
	Itinerary 4
	AA 1555 H 21SEP BWI ORD 700A 755A
	AA 1447 H 21SEP ORD SAN 840A 1057A
	AA 1256 H 24SEP SAN DFW 1130A 423P
	AA 1110 H 24SEP DFW BWI 526P 926P
	$ 1568.00

[0052] In this example, HP (American West) is obviously at a price disadvantage to United (UA) and Southwest (WN). All other things being equal, HP has a very small chance of getting this sale. American Airlines (AA), is at an even greater disadvantage since they are significantly higher in price and require a connection through Chicago (ORD) on the departure and a connection through Dallas-Fort Worth (DFW) on the return. All other things being equal, AA has virtually no chance of getting this sale.

[0053] In the proposed methods, these offerings would be filtered prior to providing them to the customer (e.g. displaying them on a monitor) on behalf of participating suppliers. The filtering process would then offer the same or similar itineraries at a lower price based on the applicable bid price for each leg and each suppliers' repricing rules logic, and display the offerings in a new order with revised pricing. Assuming HP and AA are participants, the display using the new method might appear as follows:

	Itinerary 1
	HP 2193 W 21SEP BWI SAN 816A 1230P
	HP 2241 W 24SEP SAN BWI 151P 1133P
	$ 358.00
	Itinerary 2
	AA 1555 V 21SEP BWI ORD 700A 755A
	AA 1447 V 21SEP ORD SAN 840A 1057A
	AA 1256 V 24SEP SAN DFW 1130A 423P
	AA 1110 V 24SEP DFW BWI 526P 926P
	$ 414.00
	Itinerary 3
	UA 467 V 21SEP BWI SAN 725A 1133A
	UA 1618 V 24SEP SAN BWI 825A 600P
	$ 414.00
	Itinerary 4
	WN 97 H 21SEP BWI SAN 455P 830P
	WN 96 H 24SEP SAN BWI 815A 515P
	$ 414.00

[0054] In the above example, HP's price has been reduced to $358.00 but the fare class W has not changed. This is an example of method 1 (i.e., repricing the existing fare based on the supplier's business rules). AA's price has also been reduced. Unlike HP, however, the AA price was reduced as the result of dynamically opening the availability of fare class V by 2 seats (fare class V was not available in the prior method example or the AA $414.00 option would have been displayed). Fare class V is a lower fare class than fare class H. This is an example of method 2 (i.e., dynamically changing the availability of existing fare products).

[0055] A filter for a supplier dynamically offers a lower fare based on the fact that the connecting flights and/or elapsed time increase the chance of a sale vs. more favorably scheduled options. For example, since American Airlines (AA) has an inferior schedule when compared to the other competitive offerings, it may provide a supplier rule that further reduces its price in these situations:

	Itinerary 1
	AA 1555 V 21SEP BWI ORD 700A 755A
	AA 1447 V 21SEP ORD SAN 840A 1057A
	AA 1256 V 24SEP SAN DFW 1130A 423P
	AA 1110 V 24SEP DEW BWI 526P 926P
	$ 304.00
	Itinerary 2
	HP 2193 W 21SEP BWI SAN 816A 1230P
	HP 2241 W 24SEP SAN BWI 151P 1133P
	$ 358.00
	Itinerary 3
	UA 467 V 21SEP BWI SAN 725A 1133A
	UA 1618 V 24SEP SAN BWI 825A 600P
	$ 414.00
	Itinerary 4
	WN 97 H 21 SEP BWI SAN 455P 830P
	WN 96 H 24 SEP SAN BWI 815A 515P
	$ 414.00

[0056] In this particular situation, AA realizes that its four flight itinerary (Itinerary 1) provides an inferior level of service than the two flight itinerary provided by HP, UA and WN. Therefore, AA has offered a lower fare than its competitors to increase its chances of securing the sale.

[0057] A filter for a supplier detects that the shopper is an American Airlines AAdvantage frequent flyer and, based on a supplier rule, creates a slightly higher fare for the traveler that includes frequent flyer miles. The assumption here is that the buyer can be enticed to buy at a higher price with non-cash incentives offered at the point of sale. For example:

Itinerary 1
HP 2193 W 21SEP BWI SAN 816A 1230P
HP 2241 W 24SEP SAN BWI 151P 1133P
$ 358.00
Itinerary 2
UA 467 V 21SEP BWI SAN 725A 1133A
UA 1618 V 24SEP SAN BWI 825A 600P
$ 414.00
Itinerary 3
WN 97 H 21SEP BWI SAN 455P 830P
WN 96 H 24SEP SAN BWI 815A 515P
$ 414.00
Itinerary 4
AA 1555 V 21SEP BWI ORD 700A 755A
AA 1447 V 21SEP ORD SAN 840A 1057A
AA 1256 V 24SEP SAN DFW 1130A 423P
AA 1110 V 24SEP DFW BWI 526P 926P
$ 434.00 (includes 250 bonus AAdvantage Miles per
traveler)

[0058] In this particular example, AA realizes that it is offering an inferior level of service (a four flight itinerary-itinerary 4), but believes that it can entice the customer to pay a slightly higher fare by including the 250 bonus AAdvantage miles per traveler.

[0059] A filter for a supplier detects that the customer is an American Airlines AAdvantage frequent flyer and, based on a supplier rule, creates a lower fare provided the traveler also agrees to use a specified amount of frequent flyer miles/points. For example:

	Itinerary 1
	AA 1555 V 21SEP BWI ORD 700A 755A
	AA 1447 V 21SEP ORD SAN 840A 1057A
	AA 1256 V 24SEP SAN DFW 1130A 423P
	AA 1110 V 24SEP DFW BWI 526P 926P
	$ 150.00 5,000 AAdvantage Miles
	Itinerary 2
	HP 2193 W 21SEP BWI SAN 816A 1230P
	HP 2241 W 24SEP SAN BWI 151P 1133P
	$ 358.00
	Itinerary 3
	UA 467 V 21SEP BWI SAN 725A 1133A
	UA 1618 V 24SEP SAN BWI 825A 600P
	$ 414.00
	Itinerary 4
	WN 97 H 21SEP BWI SAN 455P 830P
	WN 96 H 24SEP SAN BWI 815A 515P
	$ 414.00

[0060] In this particular example, AA realizes that it is offering an inferior level of service (a four flight itinerary-itinerary 1), but believes that it can entice the customer to purchase the fare by offering a low fare, in comparison to its competitors, provided that the customer uses 5,000 AAdvantage miles. Although this example uses a frequent flyer membership to offer a lower price for airfare based on a combination that includes frequent flyer miles, this concept may also apply to other point-based programs (e.g., a hotel offering a lower room rate in conjunction with the use of a certain number of hotel membership points).

[0061] Another example helps to explain the principles of the present invention when applied to non-airline applications, such as automobiles sales. In this exemplary scenario, two competing car dealerships (A and B) are returning on-line prices for the same car type (a luxury model). Depending on the current competitive availability, the present invention provides a dealer the opportunity to modify its prices to improve its revenue outcome. Note that, in this example, dealership A has a better location and recently won a major service award, so it feels that it can command a $250 price premium and still be competitive with dealership B. Also, dealership A uses the proposed search and refine process invention to help ensure its on-line competitiveness. In this example, A has pre-negotiated a simple set of supplier rules regarding the fare refinement logic. First, if its competitive offer is more than $250 higher than the lowest priced dealership, it wants to limit its premium to only a $250 difference. Second, if its original price is found to be less than the lowest competitor, it wants to raise its price to equal the competitor. Third, for the luxury model vehicle, it never wants its revised price to fall below $30,000, regardless of the competitor's price level (i.e., this rule is equivalent to the bid price in the airline example).

[0062] The following is the price initially returned by each dealership in response to an on-line price request:

	Dealership	Initial Price for Luxury model automobile
	A	$31,650
	B	$31,000

[0063] Based on the rules logic, dealership A does not have a competitive offering. As such, before the above results are returned to the customer, dealership A's price is modified (on-line) to fall within the specified $250 premium limit (i.e., a $400 price reduction is made). The following is the final result actually presented to the customer:

	Dealership	Revised Price for Luxury model automobile
	A	$31,250
	B	$31,000

[0064] By on-line reducing its price level to a more sensible premium ($250), dealership A has significantly improved its likelihood of winning the sale. Dealership A believes that its better location and recent award can command the $250 premium.

[0065] In this scenario, which uses the previous examples supplier rules regarding the fare refinement logic, dealership A's price is low compared to its competitor, and there is an opportunity to potentially improve A's revenue outcome by making an on-line price increase. The following is the original price returned by both dealerships:

	Dealership	Initial Price for Luxury model automobile
	A	$30,500
	B	$31,200

[0066] As such, before the above results are returned to the customer, the price refinement rules logic indicates that dealership A's price should be modified on-line to simply match its competitor (i.e., a $700 increase) in this situation. The following is the final result actually returned to the customer:

	Dealership	Revised Price for Luxury model automobile
	A	$31,200
	B	$31,200

[0067] Given its location and service advantage, dealership A is still confident of its likelihood of winning the sale, despite the increase of its original price.

[0068] In another application of the invention, a supplier may employ similar methods to identify opportunities to mark up prices they have previously negotiated with an airline prior to displaying options to a customer. In this scenario, a supplier may be an appointed agent or other trading partner designated by the airline. The following example shows how a supplier might choose to dynamically price options prior to display:

	Itinerary 1
	AA 1555 V 21SEP BWI ORD 700A 755A
	AA 1447 V 21SEP ORD SAN 840A 1057A
	AA 1256 V 24SEP SAN DFW 1130A 423P
	AA 1110 V 24SEP DFW BWI 526P 926P
	Supplier's Negotiated Price:	$ 300.00
	Supplier's Displayed Price:	$ 375.00
	Published Price:	$ 414.00

[0069] Supplier's price based on roundtrip net airfare of $300.00 negotiated by supplier/agent with AA.

[0070] Supplier makes $75.00 profit by dynamically marking price up 25% from $300.00 to $375.00.

[0071] Published price equals the supplier's displayed price plus any required taxes and surcharges.

	Itinerary 2
	HP 2193 V 21SEP BWI SAN 816A 1230P
	HP 2241 V 24SEP SAN BWI 151P 1133P
	Supplier's Negotiated Price:	$ 320.00
	Supplier's Displayed Price:	$ 400.00
	Published Price:	$ 414.00

[0072] Supplier's price based on roundtrip net airfare of $320.00 negotiated by supplier/agent with HP.

[0073] Supplier makes $80.00 profit by dynamically marking price up 25% from $320.00 to $400.00.

[0074] Published price equals the supplier's displayed price plus any required taxes and surcharges charges.

	Itinerary 3
	UA 467 V 21SEP BWI SAN 725A 1133A
	UA 1618 V 24SEP SAN BWI 825A 600P
	Supplier's Displayed Price:	$ 414.00
	Published Price:	$ 414.00

[0075] Based on roundtrip UA airfare of $414.00 commissionable at 5% to any supplier/agent.

[0076] Supplier makes $20.70 profit through 5% commission on published price of $414.00. Published price equals the supplier's displayed price, which includes any required taxes and surcharges.

[0077] The first two options demonstrate itineraries for which the supplier has negotiated with AA and HP for prices lower than the generally available published price (the negotiated prices represent the amounts owed by the supplier to AA and HP on tickets sold for these itineraries). In the third option, the supplier has not negotiated a discount with UA; therefore, the supplier's displayed price is the same as the published price. During the filtering process, the methods of one embodiment of the present invention are used to identify itineraries for which discount prices have been negotiated, mark up those prices by a percentage (or amount) defined by the supplier, and reorder the results if desired.

[0078] The supplier might also choose to mark up the price of an itinerary so that it is simply either equal to or less than the lowest published price. In the above example, the supplier might have priced the AA and HP itineraries at $414.00 to equal the lowest available published price, $413.00 ($1 less than the lowest published price), or $393.30 (5% less than the lowest published price), depending on the competitive rules logic defined by the supplier.

[0079] The supplier might also choose not to mark up their negotiated discount price at all. For example, the supplier could offer air itineraries at cost for the purpose of enticing customers to its website in the hope that they would purchase other profitable products such as cruises, vacation packages, etc.

[0080] Although this example is described in the context of airfare pricing, it can be appreciated that the systems and methods of the present invention may be applied to other consumer products and services.

[0081] As a further extension to the mark-up methodology described above, in an embodiment of the present invention, itinerary fare options may be re-priced using sophisticated business or re-pricing rules. Below are some examples of the sophisticated business rules that may be applied.

[0082] Description: 5% off lowest

[0083] Effective Date: Nov. 12, 2002

[0084] Discontinue Date: Nov. 17, 2002

[0085] Status: Live

[0086] Rule Type: Pricing Rule

[0087] Rule Action: Increase Sabre Negotiated Fare fare to 5.00 percent below competitor ranked 1.

[0088] Do not go below 100.00 USD.

[0089] Target Criteria

[0090] Rules: Origin/Destination (Include)

[0091] Dallas Ft. Worth-Chicago

[0092] Rules: Travel Dates (All Between)

[0093] Nov. 19, 2002-Nov. 21, 2002

[0094] Rules: Number of Stops (Exclude)

[0095] 1

[0096] Description: 10.00 USD off lowest

[0097] Effective Date: Nov. 12, 2002

[0098] Discontinue Date: Nov. 17, 2002

[0099] Status: Live

[0100] Rule Type: Pricing Rule

[0101] Rule Action: Increase Sabre Negotiated Fare fare to 10.00 USD below competitor ranked 1.

[0102] Do not go below 100.00 USD.

[0103] Target Criteria

[0104] Rules: Origin/Destination (Include)

[0105] Indianapolis-Los Angeles

[0106] Rules: Travel Dates (All Between)

[0107] Nov. 19, 2002-Nov. 21, 2002

[0108] Rules: Number of Stops (Exclude)

[0109] 1

[0110] Description: 15 USD below lowest competitor with equal service

[0111] Effective Date: Sep. 01, 2002

[0112] Discontinue Date: Sep. 14, 2002

[0113] Status: Live

[0114] Rule Type: Pricing Rule

[0115] Rule Action: Reduce AA fare to 15.00 USD below lowest competitor having equal service.

[0116] Do not go below 200.00 USD.

[0117] Target Criteria

[0118] Rules: Origin/Destination (Include)

[0119] DFW-MIA

[0120] DFW-CHI

[0121] DFW-LAX

[0122] Rules: Travel Dates (All Between)

[0123] Sep. 19, 2002-Sep. 23, 2002

[0124] Rules: Departure Time (Include)

[0125] 8AM-10AM

[0126] Rules: Number of Stops (Include)

[0127] 0

[0128] In the exemplary business rules illustrated above in Examples 8-10, each rule comprises:

[0129] a descriptiona unique descriptive identifier for each rule;

[0130] an effective date and a discontinue datedates defining a time period during which the rule is applicable to a qualifying fare;

[0131] statusindication of the current status of the rule (e.g., live (meaning active) and idle (meaning inactive));

[0132] a rule typean indication of the type of rule (e.g., a pricing rule);

[0133] a rule actiondefines the actions that may be taken to mark up a qualifying fare;

[0134] a target criteriathe criteria that will be associated with the travel information in the price command to qualify a fare for re-pricing.

[0135] Network Architecture

[0136] FIG. 1 illustrates a conceptual diagram of a computer network 100, such as the Internet. Computer network 100 comprises small computers (such as computers 102, 104, 106, 108, 110 and 112) and large computers (such as servers 120, 122 and 126). In general, small computers are personal computers or workstations and are the sites at which a human user operates the computer to make requests for data from other computers or servers on the network. Usually, the requested data resides in large computers. In this scenario, small computers are clients and the large computers are servers.

[0137] In this specification, the terms client and server are used to refer to a computer's general role as a requester of data (client) or provider of data (server). In general, the size of a computer or the resources associated with it do not preclude the computer's ability to act as a client or a server. Further, each computer may request data in one transaction and provide data in another transaction, thus changing the computer's role from client to server, or vice versa.

[0138] A client, such as computer 102, may request a file from server A 120. Since computer 102 is directly connected to server A 120, for example, through a local area network, this request would not normally result in a transfer of data over what is shown as the network of FIG. 1. The network of FIG. 1 represents, for example, the Internet, which is an interconnection of networks. A different request from computer 102 may be for a file that resides in server B 122. In this case, the data is transferred from server B 122 through the network to server A 120 and, finally, to computer 102. The distance between server A 120 and server B 122 may be very long, e.g., across continents, or very short, e.g., within the same city. Further, in traversing the network, the data may be transferred through several intermediate servers and many routing devices, such as bridges and routers.

[0139] FIG. 2 shows, in more detail, an example of a client-server system interconnected through network 100. In this example, a server system 222 is interconnected through network 100 to client system 220. Client system 220 includes conventional components such as a processor 224, memory 225 (e.g. RAM), a bus 226 which couples processor 224 and memory 225, a mass storage device 227 (e.g. a magnetic hard disk or an optical storage disk) coupled to processor 224 and memory 225 through an I/O controller 228, and a network interface 229, such as a conventional modem.

[0140] Server system 222 also includes conventional components such as a processor 234, memory 235 (e.g. RAM), a bus 236 which couples processor 234 and memory 235, a mass storage device 237 (e.g. a magnetic or optical disk) coupled to processor 234 and memory 235 through an I/O controller 238, and a network interface 239, such as a conventional modem. It will be appreciated from the description below that the present invention may be implemented in software which is stored as executable instructions on a computer readable medium on the client and server systems, such as mass storage devices 227 and 237 respectively, or in memories 225 and 235 respectively.

[0141] Distributed Document Retrieval

[0142] The Internet consists of a worldwide computer network that communicates using a well defined protocol known as the Internet Protocol (IP). Computer systems that are directly connected to the Internet each have an unique address consisting of four numbers separated by periods such as 192.101.0.3. To simplify Internet addressing, a Domain Name System was created that allows users to access Internet resources with a simpler alphanumeric naming system. For example, the name travelocity.com is the name for a computer operated by SABRE Inc.

[0143] To further define the addresses of resources on the Internet, a Uniform Resource Locator system was created that uses a Uniform Resource Locator (URL) as a descriptor that specifically defines a type of Internet resource and its location. URLs have the following format: resource-type://domain.address/path-name. The resource-type defines the type of Internet resource. Web documents, for example, are identified by the resource type http, which indicates the protocol used to access the document.

[0144] To access a document on the Web, the user enters a URL for the Web document into a browser program executed on a client, such as client system 220, with a connection to a network 100, such as the Internet. The Web browser then sends a request in accordance with the HTTP protocol to a Web server, such as server system 222, that has the Web document using the URL. The Web server responds to the request by transmitting the requested object to the client. In most cases, the object is a plain text document containing text (in ASCII) that is written in HTML. Such objects often contain hyperlinks to other Web documents. The Web browser displays the HTML document on the screen for the user and the hyperlinks to other Web documents are emphasized in some fashion such that the user can select the hyperlink.

[0145] In some instances, the HTML document may contain data from more than one server. For example, FIG. 3 illustrates the retrieval of remote text and images, and their integration in a Web document by a client system 340. In FIG. 3, server A 310 contains an image 315, server B 320 contains a combination of text and image data 325 and server C 330 contains text data 336. Each of these servers is remotely located from the other servers and client 340. The transfer of data is via network 100. It should be appreciated that the text 336 and image 315 could be located in the same server which is remote from client 340.

[0146] Different techniques are available to display these types of composite Web documents. For example, a program called a servlet executing on one of the servers may combine data from the various servers referenced in a selected Web document and transmit the composite Web document to the client. In other configurations, the client may utilize a program called an applet, which may be transmitted to the client from one of the servers, to access the multiple servers offering parts of the composite and to build the composite Web document.

[0147] First Exemplary Embodiment

[0148] An exemplary embodiment of the present invention will be described utilizing the network architecture of FIGS. 1 and 2. In the exemplary embodiment of the present invention, a customer using client 114 and web browser 103 may type in the Uniform Resource Locator (URL) for a travel supplier's web server, which may be server B 122 of FIG. 1.

[0149] The web browser then sends a request in accordance with the HTTP protocol to web server B 122 to retrieve the travel-related web document using the URL. Web server B 122 responds by transmitting the web document to client 114. Once the customer receives the web document on the web browser 103, the customer may enter the travel request (e.g., the dates of travel and the approximate arrival and departure times) into the web document.

[0150] The web browser then submits the travel request to web server B 122, web server B 122 may process the request by: (1) using recently acquired travel information stored in cache or information acquired through a batch process and rule processing engine 124; (2) submitting a request to a server, such as Server C 126, operated by a product or service provider for processing on rule processing engine 128; and/or (3) requesting price information from a server, such as Server C 126, operated by a product or service provider, and processing the received information on rule processing engine 124 (server B 122).

[0151] After rule processing engine (124 and 128) process the request by applying the supplier's business rules to its current fares, a response is returned through server B 122 to web browser 103. Web browser 103 presents the customer with the response which includes the most competitive price the supplier is willing to offer for the particular travel request.

[0152] It is important to note that this exemplary embodiment is not limited to the request being processed for or by only one supplier. The request may be processed in web server B 122 for a number of product or service providers and/or the request may be submitted to a number of servers, such as server C 126, for processing on the individual product or service provider's computer system.

[0153] Second Exemplary Embodiment

[0154] In a second exemplary embodiment in accordance with the principles of the present invention, a computer system 400 may be used to implement the various re-pricing schemes disclosed below in the operational description section. Computer system 400 may be implemented using a distributed network architecture in an intranet or internet environment, or a combination of both. The distributed document retrieval process described above may also be utilized within computer system 400.

[0155] Computer system 400 may comprise an airline partner computer system 402, a fare pricing computer 404, a point of sale terminal 405, and a dynamic pricing rules engine 406. In this embodiment, airline partner computer 402 provides net fare or Air Seat Mileage information to fare pricing computer 404. If fare pricing computer 404 receives Air Seat Mileage (ASM) information, the seat mileage information is stored in ASM database 410 and may be converted through a revenue management engine (not shown) into a net fare to be used in the re-pricing process. The revenue management engine, which may be implemented through hardware and/or software within, or external to, fare pricing computer 404, converts the ASM information to a net fare by allocating to each seat, from an inventory of miles, the required number of air seat miles to travel from an departure city to an arrival city. The number of air seat miles are then multiplied by a cost per mile to arrive at the net fare.

[0156] For example, if the revenue management engine had an inventory of 10,000, and 1,500 miles are required to travel from Atlanta to Chicago, the revenue management engine may allocate 1,500 seat miles for a seat on a particular flight. Then, to arrive at the net fare, the 1,500 seat miles are multiplied by the cost per seat mile (e.g., $0.08) to arrive at a net fare of $120.00.

[0157] The net fare established, either thorough receiving a net fare or converting ASM information to a net fare, may also be associated with a pseudo city code (PCC), which determines which agents have authorization to view the available net fares. The pseudo city code is a unique identifier used to identify a particular location (travel agency, central reservation office, etc). Once the net fares and PCCs have been associated in fare pricing computer 404, agents, through one or more associated point of sale (POS) terminals, are capable of submitting a pricing command comprising the itinerary that may include the departure city, arrival city, estimated time of departure, date of travel, and other travel related information.

[0158] Using the pricing command information, which may include the itinerary information, fare pricing computer 404 generates a number of itinerary fare options including one or more net fares. Then, the itinerary fare options are sent to dynamic pricing rules engine 406 for re-pricing of the itinerary fare options.

[0159] In re-pricing the itinerary fare options, dynamic pricing rules engine 406 may qualify the itinerary fare options for re-pricing by using re-pricing rules to associate one or more target criteria, from a set of target criteria, to travel related information transmitted with the itinerary fare options. The transmitted travel related information may contain information included in the pricing command information. The re-pricing rules and target criteria may be stored and retrieved from rules database 412. Table 1 below illustrates an exemplary set of target criteria and price command information components.

TABLE 1
Target Criteria and Price
Command Information Components
Pseudo City Code (PCC)
Point of Sale (POS)
Opaque indicator, if one exists
Price of all or any other option
Number of days from departure from current day (day of request)-assumed
to be U.S. Central time
Fare Basis Code, or some portion of the Fare Basis Code
Equipment type code (Jet vs. Propeller)
Class of service
Cabin indicator
Departure airport code
Departure date
Departure time
Departure day of the week indicator
Arrival airport code
Arrival date
Arrival time
Arrival day of the week indicator
Departure/arrival date adjustment
Number of intermediate stops
Intermediate point airport code
Arrival date at intermediate point
Arrival time at intermediate point
Air miles for flight leg
Elasped time from departure point to intermediate point
Departure date from intermediate point
Departure time from intermediate point
Equipment type from intermediate point (Jet vs. Propeller)
Code share operating carrier (To be used for quality of service evaluation-
full service, budget, etc.)
Code share operating carrier name (To be used for quality of service
evaluation-full service, budget, etc.)
Connection indicator
Married connection indicator
Meal code
Total elapsed flight time
Total elapsed time from origin to destination
Total air miles flown
Smoking preference offered
DOT Dependability rating
Passenger type requested
Passenger count
Non refundable indicator
Last date to ticket
Last time to ticket
Home or PC of agent EPR
Transaction date
Transaction time
Length of stay
Effective shopping start and end dates
Routing
Global/Geographic indicators-Ability to adjust fares by specific region i.e.-
US to Caribbean or all Transatlantic or US to Brazil. The participant
should be able to create/designate the regions because some carriers
have different definitions of what areas like the Caribbean include.

[0160] If the re-pricing rules indicate a successful comparison of the target criteria and the travel related information transmitted with one or more of the itinerary fare options, then the one or more successful itinerary fare options are compared to a third party database 414, which may be comprised of third party Internet fares and other fares provided in the market place for comparable itineraries. The net fares may be gathered using a spider or robot that searches for information from, for example, airline databases, airline websites, and competitor websites through the World Wide Web.

[0161] Once the comparison of the successful fare options is completed, dynamic pricing rules engine 406 determines, based on the comparative pricing information, which of the re-pricing rules should be applied to the itinerary fare options. For example, in a situation where the lowest published fare is above the lowest net fare, a re-pricing rule may be applied to re-price the fare option to provide a fare to the consumer that is below the published fare but above the net fare. The re-priced fare, however, may not exceed the net fare by more than a pre-selected percentage or amount. The pre-selected percentage or amount is intentionally selected to encourage travel agents to use the fare, even though the fare may be slightly higher than another available web fare, to received the offered commission. Additional rules will be described below in the Operational Description Section.

[0162] In accordance with this embodiment, dynamic pricing rules engine 406 may also access a customer relationship management (CRM) database 418 to retrieve information that may assist in determining which re-pricing rules should be applied to the successful fare options. For example, the dynamic pricing rules engine may retrieve customer historical data for CRM database 418 that may indicate a customer's travel preferences and trends. Based on this information and/or the fares in third party database 414, dynamic pricing rules engine 406 may determine the re-pricing rules to be applied to the successful fare options.

[0163] The re-pricing rules selected may be applied to the successful fare options by dynamic pricing rules engine 406, and the result is transmitted to fare pricing computer 404; or dynamic pricing rules engine 406 may transmit the selected re-pricing rules to fare pricing computer 404 for the re-pricing rules to be applied the successful fare options. Once the re-pricing rules are applied either by dynamic pricing rules engine 406 or fare pricing computer 404, the agent receives the fare from fare pricing computer 404, through point of sale terminal 405, and is able to provide the fare information to the customer. As another option, fare pricing computer 404 may transmit the fare information to printer 408 to generate a ticket including the fare information.

[0164] Furthermore, in accordance with this embodiment, fare pricing computer 404 may also store performance information in a performance database 416. This database may store performance information such as the number of times dynamic pricing rules engine 406 marks-up a particular fare, the number of times that a fare is selected or unselected for re-pricing, and the number of times that a consumer purchases a re-priced fare.

[0165] Methodology for User Definition of Re-pricing Rules

[0166] In accordance with the embodiment of the present invention, the re-pricing rules used to associate the one or more target criteria to the travel information in the itinerary fare options may be user-defined. The operator of computer system 400 or a system participant, using a graphical user interface (GUI) 420, may create the re-pricing rules as illustrated in the exemplary screen shots of FIGS. 5-12.

[0167] Using a data entry screen as illustrated in FIG. 5, a user may enter a login identifier 502 and a password 504 and activate the login button 506 to access dynamic pricing rule engine 406. Once the user logs into the system, to create a new business rule, the user may select the rules >>new rules>>pricing rule menu 602 illustrated in FIG. 6. This menu will initiate the creation of a new pricing rule and invoke the price rule data entry screen displayed in FIG. 7. In the data entry screen of FIG. 7, the user may enter a description for the rule in entry box 702, the reason for the rule in entry box 704, and the effective begin date and end date for the rule in entry boxes 706 and 708, respectively. The effective begin date and end date represent the time period over which the dynamic pricing rules engine 406 can apply the rule.

[0168] Next, the user may select the target criteria that will be used to qualify the itinerary options for re-pricing. To invoke the target criteria data entry screen illustrated in FIG. 8, the user may select the next clickable area 710 in FIG. 7. Once the target criteria entry screen is displayed, the user may select one or more target criteria and indicate the number of targets per page to be displayed on GUI 420 for the user to enter the associated information for dynamic pricing rules engine 406 to qualify the itinerary fare options for re-pricing. For example, FIG. 8 illustrates that the user has selected the agency identification 804 and the origin and destination 806 as the target criteria and has entered in entry box 808 the number of targets that most appear per page for the fare option to qualify for re-pricing.

[0169] Once the user has selected one or more target criteria as illustrated in FIG. 8, if the selected targets require additional information to define the target criteria, and the user selects the next clickable area 810, additional data entry screens may be provided. However, if the user wishes to return to the price definition data entry screen, the user may select the previous clickable area 812.

[0170] FIGS. 9 and 10 illustrate exemplary data entry screens that may follow from the target criteria selected in the target criteria data entry screen of FIG. 8. In FIG. 8, since the user selected the agency identification 804 and the origin and destination 806, if the user clicks on next clickable area 810, the agency identification data entry screen illustrated in FIG. 9 is invoked. In agency identification data entry screen 900, the user may enter the rules which further define agency identification 804.

[0171] For example, the user may be prompted to enter the agency identification that can be used to identify the agency or point of sale terminal used to submit the pricing command. In this example, the pseudo city code is used as the identifier. In data entry screen 900, the user is provided with selection buttons (902, 904, and 906) to determine the pseudo city code(s) to be used as the agency identifiers. Selection button 902 enables the user to select all the pseudo city codes stored in dynamic rules pricing engine 406, selection button 904 enables the user to specifically identify the pseudo city code(s) using entry box 908, and selection box 906 enables the user to select all the stored pseudo city codes except for the pseudo city codes entered in entry box 908.

[0172] To add the specific or exempt pseudo city code(s) entered in entry box 908, the user may click on the add button 910 and the specific or exempt pseudo city code is entered and displayed in display box 912. If the user decides to delete one or more specific or exempt pseudo city codes, after adding them, the user may highlight the desired pseudo city code in display box 912 and activate the delete button 914.

[0173] Once the user has entered the information to define agency identification 804, the user may select the next clickable area 918 to invoke the origin/destination data entry screen 1000. As an alternative, the user may also select the previous clickable area 916 to return to the previous data entry screen, the target criteria data entry screen 800. If the user selects next clickable area 918, origin/destination data entry screen 1000 is displayed and the user is prompted to enter the origin/destination code to further define the target criteria for origin/destination 806.

[0174] For example, the user may be prompted to enter the origin and destination codes associated with the airport or countries of travel. In data entry screen 1000, the user may be provided with selection buttons 1008, 1014, 1010 and 1016, which allow the user to select between airport codes and country codes to identifying the origin and destination. Data entry screen 1000 also may provide selection buttons (1002, 1004, and 1006) to determine the airport or country codes that can be used as the target criteria. Selection button 1002 enables the user to select all the airport or country codes stored in dynamic rules pricing engine 406; selection button 1004 enables the user to specifically identify the airport or country code(s) for the origin and destination using entry box 1012 or 1018, respectively; and selection box 1006 enables the user to select all the stored airport or country codes except for the code(s) origin and destination codes entered in entry box 1012 or 1018, respectively.

[0175] To add the specific or exempt airport or country code(s) entered in entry boxes 1012 and 1018, the user may click on the add button 1020 and the specific or exempt airport or country code(s) are entered and displayed in display box 1022. If after adding the specific or exempt airport or country code(s), the user decides to delete one or more of the codesthe user may highlight the airport or country code in display box 1022 and select the delete button 1024.

[0176] Once the user has entered the information to define origin and destination 806, the user may select the next clickable area 1026 to invoke the discount rate data entry screen 1100. As an alternative, the user may also select the previous clickable area 1028 to return to the previous data entry screen, the agency identification data entry screen 900. If the user selects next clickable area 1026, discount data entry screen 1100 is displayed and the user is prompted to enter the discount information used to re-price the itinerary fare options.

[0177] In the discount data entry screen 1100, the user is prompted to select the re-pricing method for the itinerary fare options. The user is prompted to select from buttons 1102-1110 and check boxes 1112-1118. The buttons provide the following functions: selection button 1102 enables the user to reduce the fare for American Airlines (AA) by some percentage; selection button 1104 enables the user to reduce AAs fare by some dollar amount below the lowest competitor having equal or better service; selection button 1106 enables the user to reduce AAs fare to some dollar amount below the competitor ranked number one (the competitor ranked number one may be, but is not limited to, the lowest priced competitor); selection button 1108 enables the user to increase AAs fare by some percentage above the lowest competitor with lesser service; and selection button 1110 enables the user not to change AAs price at all.

[0178] In addition to the above, the check boxes provide the following functions: check box 1112 enables the user to set a dollar amount below which AAs fare will not be reduced; check box 1114 enables the user to set a fare basis code for the new price; check box 1116 enables the user to set the booking class for the new fare; and check box 118 enables the user to insert miscellaneous text into text box 1120 for displayed with the new fare.

[0179] Once the user has entered the information to define the fare discount method, the user may select the next clickable area 1122 to invoke the rule recap data entry screen 1200. As an alternative, the user may also select the previous clickable area 1124 to return to the previous data entry screen, the origin and destination data entry screen 1000. If the user selects next clickable area 1026, rule recap data screen 1200 is displayed with a summary of the re-pricing rule.

[0180] In the recap data screen 1200, data display block 1202 provides a summary of the input business rule, and the check rule collision button 1204 provides a conflict check between other existing rules and the business currently being entered and provides an indication of whether or not a conflict exists.

[0181] To terminate a re-pricing rule entering session, a finish rule later button 1206 and a submit rule button 1208 may be provided. Finish rule later button 1206 enables the user to save the rule information entered during the session and exit the re-pricing rule entry process, while the submit rule button 1208 enables the user to finish the re-pricing rule entry process and submit the rule to dynamic rules pricing engine 406 before exiting.

[0182] In addition to the above, recap data screen 1200 also enables the user to display previously stored notes in data display box 1210, enter new notes in data display box 1212, and select the previous clickable area 1214 to return to the previous data entry screen or select the next clickable area to exit the re-pricing rule entry process.

[0183] Methodology for Fare Mark-up

[0184] FIGS. 13A and 13B are flow charts illustrating the stages performed to provide a customer with one or more marked up fare options. In accordance with the embodiments of the present invention, method 1300 receives air seat mileage (ASM) information or net fares transmitted from airline computer system 402 to fare pricing computer 404 (Stage 1302). If seat mileage information is received, the information may be stored in ASM database 410 and transferred to a revenue management engine for conversion into a net fare to be used in the re-pricing process (Stage 1304 and 1306). The revenue management engine converts the ASM information to a net fare by allocating to each seat, from an inventory of miles, the required number of air seat miles to travel from an departure city to an arrival city. The number of air seat miles are then multiplied by a cost per mile to arrive at the net fare (Stage 1308).

[0185] If no ASM information is received (Stage 1304) or if ASM information is received and converted (Stage 1308), method 1300 proceeds to stage 1310. In stage 1310, the net fare established, either thorough receiving a net fare or converting ASM information to a net fare, may be associated in fare pricing computer 404 with a pseudo city code (PCC). The pseudo city code is a unique identifier used to identify a particular location (travel agency, central reservation office, etc.) and determines which agents have authorization to view the available net fares.

[0186] Once the net fares and PCCs have been associated, fare pricing computer 404 may receive pricing commands comprising an itinerary, which may include the departure city, arrival city, estimated time of departure, date of travel, and other travel related information from agents, through one or more associated point of sale (POS) terminals 405 (Stage 1312).

[0187] Using the pricing command information, which includes the itinerary information, fare pricing computer 404 generates a number of itinerary fare options including one or more net fares (Stage 1314). Then, the itinerary fare options fares are transferred to dynamic pricing rules engine 406 for re-pricing of the itinerary fare options (Stage 1314).

[0188] In re-pricing the itinerary fare options, dynamic pricing rule engine 406 may qualify the itinerary fare options for re-pricing by using selection rules to associate one or more target criteria, from a set of target criteria, to travel related information transmitted with the itinerary fare options (Stage 1316). The transmitted travel related information may contain information included in the pricing command information. The re-pricing rules and target criteria may be stored and retrieved from rules database 412.

[0189] If none of the itinerary fare options qualify for re-pricing, an indication is provided to fare pricing computer 404 and the fare options generated at stage 1314 may be transmitted to a point of sale terminal at an agent location (Stage 1318, 1330, and 1332). However, if the re-pricing rules indicate a successful comparison of the target criteria and the travel related information transmitted with one or more of the itinerary fare options, then the one or more successful itinerary fare options are compared to a third party database 414 that may be comprised of third party Internet fares and other fares provided in the market place for comparable itineraries (Stages 1318 and 1320). The Internet fares may be gathered using a spider or robot that searches for information from for example, airline databases, airline websites, and competitor websites through the World Wide Web.

[0190] Once the comparison of the successful fare options is complete, dynamic pricing rules engine 406 determines, based on the comparative pricing information, which of the re-pricing rules should be applied to the fare options (Stage 1322). Dynamic pricing rules engine 406 may also access a customer relationship management (CRM) database 418 to retrieve customer-specific information that may assist in determining which re-pricing rules should be applied to the successful fare options.

[0191] If dynamic pricing rules engine 406 applies the selected re-pricing rules to the successful fare options, then the resulting itinerary fares are transmitted to host fare computer 404, which in turn transmits the result to the point of sale terminals at the agent locations (Stages 1324, 1326, and 1332). However, if dynamic pricing rules engine 406 does not apply the selected re-pricing rules, the selected re-pricing rules are transmitted to fare pricing computer 404 for the re-pricing rules to be applied the successful fare options (Stage 1328). After the re-pricing rules are applied, the re-priced itinerary fare options are transmitted from fare pricing computer 404 to the point of sale terminal 405 at the customer locations (Stage 1332).

[0192] Conclusion

[0193] As explained, systems and methods consistent with the present invention permit suppliers to dynamically modify price offerings to better compete in markets for goods and services. Systems and methods consistent with embodiments of the present invention may be implemented using computer networks and computers similar to those described in connection with FIGS. 1-4.

[0194] The foregoing description of an implementation of the invention has been presented for purposes of illustration and description. It is not exhaustive and does not limit the invention to the precise form disclosed. Modifications and variations are possible in light of the above teachings or may be acquired from practicing of the invention. For example, the described implementation includes software but the present invention may be implemented as a combination of hardware and software or in hardware alone. The invention may be implemented with both object-oriented and non-object-oriented programming systems. Additionally, although aspects of the present invention are described as being stored in memory, one skilled in the art will appreciate that these aspects can also be stored on other types of computer-readable media, such as secondary storage devices, like hard disks, floppy disks, or CD-ROM; a carrier wave from the Internet or other propagation medium; or other forms of RAM or ROM. The scope of the invention is defined by the claims and their equivalents.